I was thumbing through our old issues of This Old House and came across this ad that stood out from the rest because it was so uniform, so sincere to it's history, and so green that it caught my attention even if I were not looking for an ad to write about.
Because I found the ad in the "This Old House" magazine, I am sure that it was geared towards men. It even has an older man out on the lawn looking proudly at his "tractor" after successfully mowing his luxourious lawn where every inch of the lot is pristine and perfect.
Monday, November 21, 2011
Saturday, November 19, 2011
Elements
Proportion and clairity are used mainly in my advertisment that I have chosen. Proportion because t he order and the contrasting light and darkness are used in defining the product. Clairity because the ad is not complicated and the color contrasts are simple, easy to read and and the color all fits together in the ad.
Thursday, November 17, 2011
Common Theme in Advertising
The writer tells of a little boy eating his oatmeal for both breakfast and dinner but describes the add as able to appeal to a wide scope of audience. Making them believe they are able to afford a breakfast of the rich, making the oatmeal sound as though it is devine and luxurious. The add also make it sound like you are not a good mother unless you are feeding your child this well rounded and nutritional meal. An ultimate satisfaction for all. I can see this in many adds, making one feel richer and more kingly/queenly in their own home with shinney new floors, new kitchens, blah, blah blah. What appeals to me is having things paid for and well maintained. My adds would probably not sell, but onto the day anyway.
Monday, November 14, 2011
Effective Advertising
I found the advertisment for John Deere lawnmowers in a magazine very effective.
The background was a lush, green lawn which had been blurred the further one was to look so that the focus was on the green and yellow mower itself. The font was either green on a yellow background or yellow on a green background which I believe keeps in pace with those who are dedicated to the products history and the fact that those colors alone symbolize John Deere.
An ineffective add was for credit cards in a magazine. The back ground was a simple grey and the card was the only thing with color on it. The font was not large enough to really draw someone to read it. I think I am just sick of credit cards any way and this add made me think of how people only focus on the credit card and not what it does to them if out of hand.
The background was a lush, green lawn which had been blurred the further one was to look so that the focus was on the green and yellow mower itself. The font was either green on a yellow background or yellow on a green background which I believe keeps in pace with those who are dedicated to the products history and the fact that those colors alone symbolize John Deere.
An ineffective add was for credit cards in a magazine. The back ground was a simple grey and the card was the only thing with color on it. The font was not large enough to really draw someone to read it. I think I am just sick of credit cards any way and this add made me think of how people only focus on the credit card and not what it does to them if out of hand.
Wednesday, November 2, 2011
Peer Review Ranking
I received all reviews on time and feel that each of the participants should receive an eight. Ashley, Shane and Margaret all gave great insights and saw things differently. However, I felt that detail was a bit lacking. I know I am not a great writer a feel a bit more could have been encluded. Maybe because this was more difficult to put together they were hesitant on comments.
Monday, October 31, 2011
Thesis
My thesis is about dieting and exercise. Many products have flooded the market these days with so many obese folks desperate to find an easy way out. I have researched a few sites and they recommend nearly the same solution in nearly every case; eat less and move more.
Sunday, October 23, 2011
Works Cited Page
Works Cited:
Ainsworth BE, et al. Compendium of physical activities: An update of activity codes and MET
intensities. Medicine & Science in Sports & Exercise. 2000; 32(supply):S498.
Mayo Clinic “Metabolism and weight loss: How you burn Calories.” Mayo Clinic. 6 Oct.
2011. Web. 15 Oct. 2011
Mayo Clinic “Counting calories: Get back to weight-loss basics.” Mayo Clinic. 19 Dec 2009
Web. 15 Oct. 2011
Mozaffarian, Dariush, et al. “Changes in Diet and Lifestyle and Long-term weight Gain in
Women and men.” New England Journal of Medicine. 23 June 2011 Web. 14 Oct. 2011
United States. Centers for Disease Control and Prevention. “Healthy Weight” 17 July 2011
Web. 14 Oct. 2011
United States. Centers for Disease Control and Prevention. “Obesity Trends” 12 July 2011
Web. 15 Oct. 2011
Zeratsky, Katherine. “When you lose weight, where does the fat go?” Mayo Clinic. 19 March
2011 Web. 15 Oct. 2011
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